Market surveys are an important part of market research that measure the feelings and preferences of customers in a given market. Varying greatly in size, demographics, design, and purpose, market surveys are one of the main pieces of data that companies and organizations use in determining what products and services to offer and how to market them. Surveys can be an invaluable tool to continuously capture your target customer.
Our team of highly caliber telemarketers will create surveys that are logically dynamic - not only responding to answers, but also modifying subsequent questions, in response to each answer, to produce more engaging questions throughout the survey. We can customize a CRM for your specific needs and can even check the validity of data given and incorporate your demographic or customer behavior patterns into each individual questionnaire. It is very vital that you establish your goals, deciding what you hope to achieve from it. This will give scale and scope to it, determining who you survey and what you'll ask of them. We will help you make your goals clearer and insights more relevant in designing a survey. In the case of conducting a survey, it's a case of getting it right the first time. Possible learnings for your survey might include:
  • The potential market for a new product or service
  • Ratings of current products or services
  • Employee attitudes
  • Customer/patient satisfaction levels
  • Reader/viewer/listener opinions
  • Consumer opinions
  • Others
There are two ways to do this: primary and secondary research. Each has its strengths and weaknesses, but combined they make for a highly viable pool of data. Primary research looks at qualitative and quantitative data; the former looks at your potential customer on a small scale through individual consumer interviews or focus groups, the latter studies larger groups required for broad statistical analysis and predictions. Through secondary data you'll be able to see who makes up your target market, their needs, and the size of your potential market.
To start, keep the questions simple, but be very specific. Use a medium that fits that survey questions in nature and aesthetically. Incentivized surveys encourage larger response rates, so consider attaching a contest, product sample, or some other incentive for completing them. Surveys can be conducted several ways, by phone, email, mail, individually, or through a focus group. For best results, outsource your actual brunt of the survey to us as we specialize in this service.